Dyson has a view on the world Dyson products all have a view on the world that’s very consistent there’s probably something about product chasing -

Again, the story doesn’t have to resonate with everybody. If you read the Playboy article, that’s a great reference. Playboy referenced a lot of

The other reference here is that Facebook, for example, is part of the reason Facebook did so well is because Facebook understood that people were

Those stories matter and so when you’re, if I was a young designer I would get everybody in the room and say what is the story that we’re telling