The other reference here is that Facebook, for example, is part of the reason Facebook did so well is because Facebook understood that people were at an inflection point for people’s lives and a lot of software businesses who are really really good they actually centered themselves around these stories that they are helpful at big inflection points of people’s lives. That’s where the big value is. Job search, websites, dating apps, and social networks all center around big shifts in your life. And Facebook grew on the back of college students showing up to a new university and wanting to be connected to the world around them. And so in the same way, you might ask yourself, if I was a young designer, what big inflection point are we made for? Are we for a woman who’s just now getting to the point where they want to start dressing a certain way and be perceived a certain way? Are we for a certain group of people that believe in some sort of movement?