Again, the story doesn’t have to resonate with everybody. If you read the Playboy article, that’s a great reference. Playboy referenced a lot of different stuff. They had an intensely progressive view of sexuality much earlier than a lot of other people did, but it doesn’t have to trickle all the way down. The end of that article on 032C asks a kid, “What does Playboy stand for to him? Why does he wear that shirt?” and all he said was, “Boobs.” Which is a hilarious answer. So the story doesn’t have to trickle down, but or it might not effectively trickle down but it should have the ability to people should be pleasantly surprised when they find out that a brand that they otherwise just liked has some lore behind it and I think people can inherently feel it